Women’s Wear Daily

Content Strategy Work at the Forefront of Fashion

With a team of Razorfish colleagues, I assisted Women’s Wear Daily in the roles of content strategist, content manager, and also copywriter. Our redesign won Razorfish an award for Best of the Web in Design from min.

Home page for Women's Wear Daily

Screenshot from the current Women’s Wear Daily site

I conducted a detailed content conversion analysis for fashion newspaper’s redesign and developed an extensive taxonomy for tagging its content.

I supervised a group of 13 freelancers who developed content for the site by migrating historical articles and reformatting thousands of images from the paper’s archives to bring back to life onto the updated site.

I also wrote UX copy where needed to accompany different features on the site and organized content delivery across several departments.